SEO-продвижение медицинской клиники: Полное руководство по привлечению пациентов из поиска в 2025 году

{
  "@context": "https://schema.org",
  "@type": "MedicalOrganization",
  "name": "Клиника «Здоровье»",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "ул. Здоровья, д. 10",
    "addressLocality": "Москва",
    "postalCode": "123456"
  },
  "medicalSpecialty": "Терапия",
  "isAcceptingNewPatients": true,
  "url": "https://klinika-zdorovie.ru"
}

{
  "@context": "https://schema.org",
  "@type": "Physician",
  "name": "Иванов Иван Иванович",
  "medicalSpecialty": "Терапевт",
  "practicesAt": {
    "@type": "MedicalOrganization",
    "name": "Городская поликлиника №5"
  },
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "Россия",
    "addressLocality": "Москва",
    "streetAddress": "ул. Ленина, д. 10"
  },
  "url": "https://www.example-clinic.ru"
}

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Консультация врача",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "27"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Иван Иванов",
      "datePublished": "2023-05-10",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      },
      "description": "Очень внимательный врач."
    }
  ]
}

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Клиника Здоровье",
  "sameAs": [
    "https://www.2gis.ru/clinic/123456",
    "https://yandex.ru/maps/org/clinic_123456",
    "https://www.facebook.com/clinichealth"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Клиника Здоровье",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "55.751244",
    "longitude": "37.618423"
  },
  "openingHours": "Mo-Fr 09:00-20:00",
  "telephone": "+7 (495) 123-45-67",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "ул. Здоровья, д. 10",
    "addressLocality": "Москва",
    "postalCode": "123456"
  }
}

{
  "@context":"https://schema.org",
  "@type":"Service",
  "name":"Имплантация зубов All-on-4",
  "areaServed":"Москва, район Сокол",
  "provider":{"@type":"MedicalClinic","name":"Клиника «Здоровье»"},
  "offers":{
    "@type":"Offer",
    "price":"от 180000",
    "priceCurrency":"RUB",
    "priceSpecification":{"@type":"PriceSpecification","price":"180000","priceCurrency":"RUB"}
  },
  "performer":{
    "@type":"Physician",
    "name":"Петров Иван Сергеевич",
    "medicalSpecialty":"Хирург-имплантолог"
  }
}

<offer>
  <name>Петров Иван Сергеевич</name>
  <specialty>Хирург-имплантолог</specialty>
  <clinic>Клиника «Здоровье»</clinic>
  <address>Москва, ул. Здоровья, 10</address>
  <phone>+7 (495) 123-45-67</phone>
  <schedule>Пн–Пт 9:00–18:00</schedule>
  <url>https://klinika-zdorovie.ru/vrachi/petrov</url>
</offer>

<form id="priceCalculator">
  <label>Выберите услугу:</label>
  <select id="service">
    <option value="180000">Имплантация All-on-4</option>
    <option value="3500">Консультация стоматолога</option>
  </select>
  
  <label>Дополнительные анализы:</label>
  <input type="checkbox" value="3500"> Анализ крови (3 500 ₽)<br>
  <input type="checkbox" value="5000"> КТ челюсти (5 000 ₽)
  
  <label>Оборудование:</label>
  <input type="radio" name="equipment" value="0"> Стандарт<br>
  <input type="radio" name="equipment" value="25000"> Премиум (+25 000 ₽)
  
  <p>Итоговая стоимость: <span id="total">0</span> ₽</p>
  <p><em>Стоимость ориентировочная. Точную цену уточните у администратора.</em></p>
</form>>

{
  "@context": "https://schema.org",
  "@type": "ContactPoint",
  "telephone": "+7 (495) 123-45-67",
  "areaServed": "Москва"
}